Mike's Blog: Sights from the 25th annual NIWeek

Img 3667aMike Hockett/EE

It's been a busy past couple of weeks for me here at Evaluation Engineering. On May 15-16, I attended the Embedded Systems Conference in Boston, MA, learning all about what's happening in the world of sensors and embedded design. After a few days back at home in Wisconsin, I flew down to Austin, TX, home of one of the biggest names in electronic test & measurement: National Instruments (NI). The company held its annual NIWeek conference and premier customer event during May 20-23, welcoming more than 3,000 engineers and scientists to Texas' state capitol. NIWeek was all about providing attendees a great chance to network and learn all about the current trends and challenges in test & measurement, as well as everything NI has been up to as of late and the latest NI solutions to help engineers meet customers' evolving demands.

This was my first NIWeek experience, and I felt truly spoiled, in that it was the event's 25th anniversary, and of course, NI would go all-out for its quarter-century milestone. The event's slogan, "Full Force Ahead," NIWeek appealed to engineers' inner geek with the theme of Star Wars, which was immediately apparent when attendees found a light-up toy lightsaber in the tote bag they received upon badge pickup.


Besides NIWeek's impressive lineup of demos, technical sessions, and keynote speakers, NI did a terrific job rolling out the red carpet for press attendees. The conference included a handful of exclusive press events, and had perhaps the best pressroom setup I've seen in my many conference experiences over the years. NI's marketing team coordinated three half-hour, one-on-one interviews for me with different NI department heads, and let me pick their brain about various trends in test matters and how NI is involved.

Stay tuned to EE over these upcoming weeks for coverage from those interviews and other events I took in at NIWeek. In the meantime, enjoy this collection of photos I snapped and Tweets I posted throughout the Austin Convention Center and beyond. NIWeek 2020 is set for May 18-21.

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Stefanie Breyer, NI vice president of product planning, begins NIWeek's Day 1 afternoon keynote.Stefanie Breyer, NI vice president of product planning, begins NIWeek's Day 1 afternoon keynote.Mike Hockett/EE

Scott Rust, NI senior vice president of product R&D, delivers a message of plea to NI's Labview community in the form of Princess Leia's message to Obi-Wan Kenobi in "Star Wars: A New Hope".


Following Day 1's afternoon keynote, NIWeek press attendees, including yours truly, were invited onto the stage for an exclusive stage tour of the products and software unveiled earlier that day.Following Day 1's afternoon keynote, NIWeek press attendees, including yours truly, were invited onto the stage for an exclusive stage tour of the products and software unveiled earlier that day.Mike Hockett/EE

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Day 1 of NIWeek featured an Innovation Insights panel, moderated by NI vice president of global marketing Shelley Gretlein (far left), and featuring (from left) Qorvo Director of Mobile 5G Business Development Ben Thomas, Spirent Communications Senior Director of Product Development Ryan Clarke, and Volvo Cars Solutions Architect-Chassis & Climate Matthijs Klomp.Day 1 of NIWeek featured an Innovation Insights panel, moderated by NI vice president of global marketing Shelley Gretlein (far left), and featuring (from left) Qorvo Director of Mobile 5G Business Development Ben Thomas, Spirent Communications Senior Director of Product Development Ryan Clarke, and Volvo Cars Solutions Architect-Chassis & Climate Matthijs Klomp.Mike Hockett/EE

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Engineer, retired NASA astronaut, and U.S. Navy Captain Scott Kelly giving NIWeek's Day 2 closing keynote on May 22.Engineer, retired NASA astronaut, and U.S. Navy Captain Scott Kelly giving NIWeek's Day 2 closing keynote on May 22.Mike Hockett/EE


National Instruments CEO Alex Danvern kicks off NIWeek's Engineering Impact Awards ceremony.National Instruments CEO Alex Danvern kicks off NIWeek's Engineering Impact Awards ceremony.Mike Hockett/EE

NIWeek attendees packed the Moody Theater at Austin City Limits for the event's conference party on May 22.NIWeek attendees packed the Moody Theater at Austin City Limits for the event's conference party on May 22.Mike Hockett/EE

'80s cover band The Spazmatics put on a great show for NIWeek's closing party at Austin City Limit's Moody Theater.'80s cover band The Spazmatics put on a great show for NIWeek's closing party at Austin City Limit's Moody Theater.Mike Hockett/EE


To see more of NIWeek 2019, check out this highlight video the company posted on Thursday


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