Intel VP calls for personalization at IMS

Tampa, FL. Personalization is fueling the demand for innovation, according to Dr. Vida Ilderem, Intel Labs vice president and director of Integrated Computing Research (ICR). Delivering the keynote address at the International Microwave Symposium, she likened data to the new oil as driver of innovation. A key aspect is that more sensors are acquiring new type of data, yielding rich area for innovation. Possibilities extend beyond email and social networking to embrace DNA sequencing and the proliferation of sensors.

She cited the evolution of print media to the point where we can now edit and distribute our own data and even provide animation—that capability is leading to a new realm of digital story telling. We are now dealing with two types of data—personal social data and fixed Internet of Things (IoT) sensor data. But regardless, traffic is now mostly video—and is expected to increase up to 25x between 2012 and 2017.

With the emphasis on video, consumers care about quality of experience (QoE), she said—with inadequate buffering and resolution and wait times of two seconds, consumers will move on.

As data plays an ever larger role in our lives and we rely on more than one device, operators need to keep data moving in real time. As cost comes down, there are big opportunities for more usage of unstructured data.

Opportunities lie in intelligent devices (addressable and connected), systems of systems, and analytics. She called for innovation to address the need for high data rates and the ability to handle bursty data at low power. Emerging 5G technologies will need to offer more capacity with low power and low latency. Moreover, dense urban areas will need dynamic antenna systems for enhanced QoE.

Further, she noted that emerging device-to-device communications will benefit from massive MIMO and millimeter-wave technologies and the emergence of digital radio. She urged attendees to exploit the computational power of radio, adding that security needs to be thought about upfront.

She ended her presentation with a video description of vibrant data—for example, a consumer wants to see concert connects with pilot who can convey her 250 miles to venue.

“We can't begin to imagine the possibilities of the new digital society,” she concluded.

More in Industry Events